I LOVE this. Reminds me of a friend of mine - a statistician - who was on a plane one time when someone had a heart attack. He was registered as Dr. S. The flight attendant came over and asked if he could help. He told them no, but he'd be more than happy to pitch in should they experience some kind of statistical emergency.
It's about time someone offered this service. 613-297-8900 is not the easiest number to remember. Maybe they could get something shroter. Is 7-1-1 still available?
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